We started talking about the difference between order qualifiers and winners as defined by Terry Hill:

* [[Order Qualifiers]]
** These are the criteria that get you invited to the table: 
* [[Order Winners]]
** These are the properties that make you stand out from the competition

For startups Order ''//Qualifiers//'' are the most important ones. If the product moves along the [[chasm|Crossing the chasm]], the set of order qualifiers and winners is likely to change. This will impact your [[Operational Strategy]]

The product/service portfolio is grouped in ''//clusters//'' of order qualifiers & winners.

LIsten to the audio:
<<AudioFragment /static/files/MBI/Module%2017/M17-S1%20-%20Determining%20your%20operational%20strategy.mp3>>
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mbi_public
created
Sat, 17 Sep 2011 07:43:49 GMT
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dirkjan
modified
Sat, 17 Sep 2011 07:43:49 GMT
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dirkjan
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creator
dirkjan