We talked about [[Features, Advantages and benefits]]. The section lecture notes can be found [[here|/static/files/MBI/Module%2016/Value%20Proposition%20(1).pdf]] on your value proposition.

You can listen to the audio here:
<<tiddler [[M16-S1 - Audio - Features, Advantages and Benefits]]>>

We worked on examples of [[Sales scripts]] and the difference between hard and soft selling. Main take away is that [[Consultative sales]] is favorable with respect to other selling methods.

Next we discussed the [[SUCCESS]] acronym described in [[Made to Stick: Why Some Ideas Survive and Others Die]].
<<tiddler [[M16-S1 - Audio - Made to stick]]>>
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mbi_public
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Sat, 17 Sep 2011 07:41:49 GMT
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dirkjan
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Sat, 17 Sep 2011 07:41:49 GMT
modifier
dirkjan
creator
dirkjan