<<tiddler [[M11-S6 - Audio - Pricing Strategy]]>>
We talked about [[Pricing strategy]]. [[Conjoint analysis]] helps in determining the right feature set for a product. There only two questions relevant in justifying a higher price:
* What will you do //''better''//?
* What will you do //''different''//?
We next discussed the [[Customer value life cycle]] and [[Selecting strategic options]]
bag
marketing_public
created
Sat, 15 Jan 2011 19:24:10 GMT
creator
dirkjan
modified
Sat, 15 Jan 2011 19:24:10 GMT
modifier
dirkjan
tags
M11
Session
creator
dirkjan