<<tiddler [[M11-S5 - Audio - Life cycle value]]>>
We talked about [[The Commodity Magnet]]. In this model different strategies are important at different moments in the cycle of the magnet.
* An innovation should start with a [[Product leadership strategy]]
* A [[Customer intimacy strategy]] is important when competition kicks in
* An [[Operational efficiency strategy]] is going to be important when customers become more knowledgeable.
And some fun on cooperation:
<<tiddler [[The Loo - Cooperation]]>>
bag
marketing_public
created
Sat, 15 Jan 2011 19:27:12 GMT
creator
dirkjan
modified
Sat, 15 Jan 2011 19:27:12 GMT
modifier
dirkjan
tags
M11
Session
Video
creator
dirkjan