In [[Marketing Strategy and Organization: Building Sustainable Business]] a [[Strategy]] is defined to be a collection of strategic projects that together bring the company to the place where it wants to be.
<<tiddler [[Ideation of strategy options]]>>
<<tiddler [[Selecting strategic options]]>>
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marketing_public
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Sat, 15 Jan 2011 13:14:58 GMT
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dirkjan
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Sat, 15 Jan 2011 13:14:58 GMT
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dirkjan
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Article
M11
Marketing Strategy and Organization: Building Sustainable Business
creator
dirkjan