[[Module overview|/static/files/MBI/Module%2011/Module%2011%20overview.pdf]]
!Preparation
Read the book [[Marketing Strategy and Organization: Building Sustainable Business]], summary:
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 2 - Defining the business]]
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition]]
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future]]
[[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future]]
!Session Notes
[[M11-S1 - Session - Introduction to Marketing]]
[[M11-S2 - Session - Defining the business]]
[[M11-S3 - Session - Summary day 1]]
[[M11-S4 - Session - Create a newspaper]]
[[M11-S5 - Session - Life cycle value]]
[[M11-S6 - Session - Pricing Strategy]]
[[M11-S7 - Closing remarks]]

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<<snapshot print label:print  id:all>>
bag
marketing_public
created
Sat, 15 Jan 2011 19:31:15 GMT
creator
dirkjan
modified
Sat, 15 Jan 2011 19:31:15 GMT
modifier
dirkjan
creator
dirkjan