In the gfk roper consumer styles the //settled// are characterized by:
!Underlying values
* Desire harmony and rest
* Traditional values
* Mostly elder people
!Consumption pattern
* Sober consumption pattern
* Strongly family and friends oriented
* Theme's are safety, health, friends and family

<<image /static/files/MBI/Module%2011/settled.png width:300>>
bag
mbi_public
created
Fri, 24 Dec 2010 19:10:38 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 19:10:38 GMT
modifier
dirkjan
tags
Lifestyle Segmentation
Term
creator
dirkjan