In the gfk roper consumer styles the //rational-realists// are characterized by:
!Underlying values
* Hard work
* Affinity with nature
* Critical people aiming for a better future for themselves and the world
!Consumption pattern
* Spend time looking for products and services matching their high demands

<<image /static/files/MBI/Module%2011/rational-realists.png width:300>>
bag
mbi_public
created
Fri, 24 Dec 2010 19:09:52 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 19:09:52 GMT
modifier
dirkjan
tags
Lifestyle Segmentation
Term
creator
dirkjan