In the gfk roper consumer styles the //organics// are characterized by:
!Underlying values
* Seek sustainability
* Strongly connected with society but not neglecting hedonism
!Consumption pattern
* Rational with attention to quality and sustainability

<<image /static/files/MBI/Module%2011/organics.png width:300>>
bag
mbi_public
created
Fri, 24 Dec 2010 19:10:00 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 19:10:00 GMT
modifier
dirkjan
tags
Lifestyle Segmentation
Term
creator
dirkjan