In the gfk roper consumer styles the //openminded// are characterized by:
!Underlying values
* Significant social responsibilities but also aimed for success
* Hedonistic tolerant intelectuals
* Seek individuality and personal harmony
!Consumption pattern
* Attention for lifestyle and atmosphere

<<image /static/files/MBI/Module%2011/openminded.png width:300>>
bag
mbi_public
created
Fri, 24 Dec 2010 19:09:44 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 19:09:44 GMT
modifier
dirkjan
tags
Lifestyle Segmentation
Term
creator
dirkjan