In the gfk roper consumer styles the //homebodies// are characterized by:
!Underlying values
* Desire for security
* Friends and family are most important
* Like comfort
!Consumption pattern
* Products and services which offer comfort
* Accepted [[Brand]]s

<<image /static/files/MBI/Module%2011/homebodies.png width:300>>
bag
mbi_public
created
Fri, 24 Dec 2010 19:09:31 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 19:09:31 GMT
modifier
dirkjan
tags
Lifestyle Segmentation
Term
creator
dirkjan