In the gfk roper consumer styles the //dreamers// are characterized by:
!Underlying values
* Dream of a better future
* Intuition
* Limited risk taking
!Consumption pattern
* Products and services with a good image
* [[Brand]] is very important

<<image /static/files/MBI/Module%2011/dreamers.png width:300>>
bag
mbi_public
created
Fri, 24 Dec 2010 18:54:46 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 18:54:46 GMT
modifier
dirkjan
tags
Lifestyle Segmentation
Term
creator
dirkjan