In the gfk roper consumer styles the //demanding// are characterized by:
!Underlying values
* Strong sense of obligation and responsibility
* Punctual and with a traditional background
* High demands to themselves and others
!Consumption pattern
* High demands to quality of product and service

<<image /static/files/MBI/Module%2011/demanding.png width:300>>
bag
mbi_public
created
Fri, 24 Dec 2010 19:09:20 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 19:09:20 GMT
modifier
dirkjan
tags
Lifestyle Segmentation
Term
creator
dirkjan