In the gfk roper consumer styles the //adventurers// are characterized by:
!Underlying values
* Live with passion, thril seekers
* Young, Dynamic people
* Long for success
!Consumption pattern
* Maximize amount of free time
* [[Early Adopter]]s for innovative products and services

<<image /static/files/MBI/Module%2011/adventurers.png width:300>>
bag
mbi_public
created
Fri, 24 Dec 2010 19:09:39 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 19:09:39 GMT
modifier
dirkjan
tags
Lifestyle Segmentation
Term
creator
dirkjan