A comprehencive consumer segmentation framework that was defined by [[gfk roper|]]. In this framework consumers are defined in a grid according to their [[Basic consumer value drivers]]. The framework identifies the following groups:
<<image /static/files/MBI/Module%2011/lifestylesegmentation.png width:500>>
* [[Dreamers|Lifestyle Segmentation - Dreamers]]
* [[Homebodies|Lifestyle Segmentation - Homebodies]]
* [[Settled|Lifestyle Segmentation - Settled]]
* [[Adventurers|Lifestyle Segmentation - Adventurers]]
* [[Rational-Realists|Lifestyle Segmentation - Rational-Realists]]
* [[Open-Minded|Lifestyle Segmentation - Open-Minded]]
* [[Organics|Lifestyle Segmentation - Organics]]
* [[Demanding|Lifestyle Segmentation - Demanding]]

See also this [[pdf|/static/files/MBI/Module%2011/gfk%20lifestyles.pdf]]
bag
marketing_public
created
Fri, 24 Dec 2010 19:11:00 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 19:11:00 GMT
modifier
dirkjan
tags
M11
Marketing Strategy and Organization: Building Sustainable Business
Model
Term
creator
dirkjan