In [[Do Some Business Models Perform Better than Others?]] four basic business models are identified. A ''Landlord'' sells the right to use, but not own, an asset for a specified period of time. Using the word “landlord” in a more general sense than its ordinary English meaning, we define this basic business model to include not only physical Landlords who provide temporary use of physical assets (like houses and airline seats), but also lenders who provide temporary use of financial assets (like money), and contractors and consultants who provide services produced by temporary use of human assets. This asset rights model highlights a deep similarity among superficially different kinds of business: all these businesses, in very different industries, sell the right to make temporary use of their assets.