!URL http://onstartups.com/tabid/3339/bid/42537/tabid/3339/bid/13320/tabid/3339/bid/13320/SaaS-101-7-Simple-Lessons-From-Inside-HubSpot.aspx !Description If you invest in R&D and make the product better everybody wins. Marketing has an easier job (because you get more referral customeres). Sales has an easier time closing deals, because the product demo sings. Customer service has an easier job because customers are happier with the product (and cancel less). So, economically, investing in the product has the most leverage. That’s why we’re taking so much of our available dollars and pouring them into the product.