An industry can be defined as the group of companies producing offerings that are [[substitutes|Substitute products]] of each other.
bag
marketing_public
created
Fri, 24 Dec 2010 18:44:17 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 18:44:17 GMT
modifier
dirkjan
tags
M11
Marketing Strategy and Organization: Building Sustainable Business
Term
creator
dirkjan