In the context of the [[Clicks-and-mortar spectrum]] an [[In house division]] is considered today to be the most beneficial way to integrate e-Business activities. The perceived benefits include:
* Established and trusted brand
* Shared information
* Cross promotion
** Offline and online channels can benefit from each other through cross promotion.
* Purchasing leverage
* Distribution efficiencies
* Shared customer service
Part of: [[M8-S3 - Reading - Strategies for E-Business - Chapter 9 - Choosing the appropriate strategy for the internal organization]]
bag
businessmodelling_public
created
Sat, 08 Jan 2011 14:52:05 GMT
creator
dirkjan
modified
Sat, 08 Jan 2011 14:52:05 GMT
modifier
dirkjan
tags
Business
M8
Modeling
Term
creator
dirkjan