!Ideation of strategy options
There are several ways to generate new strategic market options:
* [[Trend spotting]]
* [[Weakness audit]]
* A strength analysis based on the companies history:
** What are we good at?
** Can we successfully use our heritage as leverage for further expansion of our company?
* [[Value Innovation]]
* [[Customer Process Mapping]]
* Other sources of inspiration:
** Mapping the competition on the four dimensions of [[The CODA framework]]
** Examine 'lead companies'
** Exploiting the [[Value network]]:
*** Innovative strategic market options may be found for searching for [[Complementors]]. It is important to realize though that complementors have equal interest in creating economic value but opposite interest in distributing this value.
** The [[Kano]] method
** The destroy your own business exercise from Jack Welchh
** The market busing approach from McGrath and MacMillan
bag
marketing_public
created
Sat, 15 Jan 2011 13:15:10 GMT
creator
dirkjan
modified
Sat, 15 Jan 2011 13:15:10 GMT
modifier
dirkjan
tags
Article
M11
Marketing Strategy and Organization: Building Sustainable Business
creator
dirkjan