In the [[Decision Making Unit (DMU)]] the different roles can perceive your offering in different ways. Perceivers of ''growth'' believe your value proposition will bring them better results than today:

<<image /static/files/MBI/Module%2020/Perceiverofgrowth.png width:400>>

|Perceives|Growth|
|Probability of action|High|
|Trigger words|More, Better, Faster, Improved|
|Your product|Much be able to achieve desired result|
bag
sales_public
created
Fri, 09 Dec 2011 10:31:29 GMT
creator
dirkjan
modified
Fri, 09 Dec 2011 10:31:29 GMT
modifier
dirkjan
tags
M20
Term
creator
dirkjan