A ''//frontal attack//'' consists of deciding to go head to head with your competitor to win the deal:

<<image /static/files/MBI/Module%2020/frontalattack.png width:500>>

The approach consist of:
* Demonstrate your superior product
** Better performance
** Better price
** Proprietary strategy
* Demonstrate your superior reputation
** Better relationships
** Lower risks
** Prestige

Drawback is that it is //''expensive''//
bag
sales_public
created
Fri, 09 Dec 2011 11:29:36 GMT
creator
dirkjan
modified
Fri, 09 Dec 2011 11:29:36 GMT
modifier
dirkjan
tags
M20
Opportunity strategies
Term
creator
dirkjan