!URL http://thebln.com/2012/03/from-julius-caeser-to-fedex-via-milkshakes-professor-clayton-christensen-talks-innovation-sense-at-business-of-software/ !Description Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. From the rise of Sony and the transistor radio, through Apple, milkshakes (yes!), from Julius Caesar to FedEx, Clayton makes you think about innovation in a way that you probably haven’t before. Take the time to watch the whole 90 minutes if you get a chance. If you want to read a transcript of the video, you can here.