A ''//Fragmented attack//'' is an attack that seperates the campain into smaller pieces. Fragmented attach consists of targeting individual applications or departments each individually withing the account.

<<image /static/files/MBI/Module%2020/fragmentedattack.png width:500>>

The approach consist of:
* BEACHHEAD
** Foot in the door
** Department by department
** By applications
** Example: canon vs xerox
* COEXISTANCE
** Extend capacity
** Enhance customers investment
** Compatibility
** Example: Digital vs IBM
bag
sales_public
created
Fri, 09 Dec 2011 12:39:21 GMT
creator
dirkjan
modified
Fri, 09 Dec 2011 12:39:21 GMT
modifier
dirkjan
tags
M20
Opportunity strategies
Term
creator
dirkjan