In [[The Personal MBA]] it is mentioned that there are only four methods to increase revenue: !Key Points: * There are only four ways to increase revenue: ** Increasing the ''//number of customers//''. ** Increasing ''//average transaction size//''. Try to get each customer to purchase more. ** Increasing the //''frequency of transactions per customer''//. Try to get each customer to purchase more often. ** ''//Raising your prices//'' * Remember the lesson of [[Qualification]]: not every customer is a good customer. * Always focus the majority of your efforts on serving your ideal customers. The more ideal customers you attract, the better the business. !Questions for Consideration: * How can you use the 4 methods to increase your business’ revenue? * How can you encourage your customers to become more like your ideal customer?