In [[The Personal MBA]] it is mentioned that there are only four methods to increase revenue:

!Key Points:
* There are only four ways to increase revenue:
** Increasing the ''//number of customers//''.
** Increasing ''//average transaction size//''. Try to get each customer to purchase more.
** Increasing the //''frequency of transactions per customer''//. Try to get each customer to purchase more often.
** ''//Raising your prices//''
* Remember the lesson of [[Qualification]]: not every customer is a good customer.
* Always focus the majority of your efforts on serving your ideal customers. The more ideal customers you attract, the better the business.

!Questions for Consideration:
* How can you use the 4 methods to increase your business’ revenue?
* How can you encourage your customers to become more like your ideal customer?
bag
mbi_public
created
Sat, 14 May 2011 14:44:13 GMT
creator
dirkjan
modified
Sat, 14 May 2011 14:44:13 GMT
modifier
dirkjan
tags
The Personal MBA
creator
dirkjan