In [[How you make the sale]] a ''//flagging landmine//'' is defined as a hidden piece of information that, when you stray across it, it carries the danger that it might blow your sale completely away. Generally applicable landmines include: # Previous bad experiences with the company you represent # Previous bad experiences with the product you represent # Previous bad experiences with //you//. You can't remember them all but people will remember you # Unarticulated loyalty to a competitors product # Commitment to buy from someone else (using you as a second bid) # Embarrassing fact (bad credit) that the customer does not want to reveal # Conflict between two parties at the buying side # Talking to customers far //above// or //below// their level of understanding. ## In the first case (above) you lose them ## In the second case (below) you irritate them # Addressing your sales pitch to the wrong person/group within the customer # Assuming you know what the customer drove to your product / market. ''Don't assume: ask!''