Enabling a fighter brand is a common strategy to fight against a competition aiming for [[Cost leadership strategies]]
bag
marketing_public
created
Sat, 08 Jan 2011 13:21:23 GMT
creator
dirkjan
modified
Sat, 08 Jan 2011 13:21:23 GMT
modifier
dirkjan
tags
M11
M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future
Term
creator
dirkjan