[[Feature]]s are about the ''raw facts and information'' about your product. "What can your product do?"
[[Advantage]]s are ways in which the ''features can be used to help the user'': "So what?"
[[Benefit]]s are ways how the product can be used to ''meet the needs of the user'': "What is in it for me?"

Different features can deliver the same advantage. An advantage can have multiple benefits. A benefit can be realized through one or more advantages. Normally you advertise with your //''advantages''//

<<image /static/files/MBI/Module%2016/featuresadvantagesandbenefits.jpg width:600>>

(images source: http://www.boxonline.com/wp/suggestions/features-advantages-and-benefits-462)
bag
sales_public
created
Mon, 13 Jun 2011 10:08:33 GMT
creator
dirkjan
modified
Mon, 13 Jun 2011 10:08:33 GMT
modifier
dirkjan
tags
M16
Model
creator
dirkjan