!Object of play
Te object of this game is to quickly develop a customer or user profle.
!Number of players
!Duration of play
10–15 minutes
!How to play
Personas help focus a group’s attention on the people involved in a project—ofen the customer or end user. Although creating an empathy map is not the rigorous, researchbased process that is required for developing personas, it can quickly get a group to focus on the most important element: people.

In this exercise, you will be creating a study of a person with the group. Start by drawing  a large circle that will accommodate writing inside. Add eyes and ears to make it into a large “head.” 
<<image /static/files/Softskills/Gamestorming/EmpathyMap.png width:400>>

# Ask the group to give this person a name.  
# Label large areas around the head: “Thinking”, “Seeing”, “Hearing”, and “Feeling”.
# Ask the group to describe—from this person’s point of view—what this person’s experience is, moving through the categories from seeing through feeling. 
# The goal of the exercise is to create a degree of empathy for the person with the group. Te exercise shouldn’t take more than 15 minutes. Ask the group to synthesize: What does this person want? What forces are motivating this person? What can we do for this person? 
Te group should feel comfortable “checking” each other by referring back to the empathy map. When this happens, it will sound like “What would so-and-so think?” It’s good to keep the empathy map up and visible during the course of the work to be used as this kind of focusing device.

//The Empathy Map game was developed by Scott Matthews of XPLANE.//

From the book: [[Gamestorming - A Playbook for innovators, Rulebreakers and Changemakers]]

Mon, 20 Dec 2010 11:21:23 GMT
Mon, 20 Dec 2010 11:21:23 GMT