In [[The Personal MBA]] a //duplication// is defined to be the abilty to reproduce something of value and one of the mechanisms of  [[Value delivery]]. The cheaper and faster you can duplicate, the more efficient you can be. In combination with [[Automation]] duplication can be a powerful mechanism to create value.
!Key Points:
* Duplication is the ability to reliably reproduce something of value.
* Duplication allows you to make copies of your offer quickly and inexpensively, making it more widely available in a cost-effective way.
* To create something that doesn’t require your direct involvement, you need to be able to duplicate effectively.
* If you have to be personally involved with every customer, there’s a limit on how many customers you can serve.

!Questions for Consideration:
* Duplication is the ability to reliably reproduce something of value.
* Duplication allows you to make copies of your offer quickly and inexpensively, making it more widely available in a cost-effective way.

Source: http://book.personalmba.com/duplication/
bag
mbi_public
created
Sat, 15 Jan 2011 17:40:31 GMT
creator
dirkjan
modified
Sat, 15 Jan 2011 17:40:31 GMT
modifier
dirkjan
tags
Term
The Personal MBA
creator
dirkjan