In the article [[Do Some Business Models Perform Better than Others?|]] (copied locally [[here|]]) 16 business models are defined by using two axes:

* Type of rights sold
** The first, and most obvious, kind of right a business can sell is the ''right of ownership of an asset''. Customers who buy the right of ownership of an asset have the continuing right to use the asset in (almost) any way they want including selling, destroying, or disposing of it.
** The second kind of right a business can sell is the ''right to use an asset'', such as a car or a hotel room. Customers buy the right to use the asset in certain ways for a certain period of time, but the owner of the asset retains ownership and can restrict the ways customers use the asset. And, at the end of the time period, rights revert to the owner.
** In addition to these kinds of rights, there is one other less obvious—but important—kind of right a business can sell. This is the ''right to be matched with potential buyers or sellers'' of something. A real estate broker, for instance, often first secures the right to buy, sell, or lease a property on behalf of the principal.
* Type of asset

||[[Physical assets]]|[[Financial assets]]|[[Intangible assets]]|[[Human assets]]|h
|[[Creator]]|[[Manufacturer]]|[[Entrepreneur]]|[[Inventor]]|[[Human Creator]]|
|[[Distributor]]|[[Financial Trader]]|[[Wholesaler/Retailer]]|[[Intellectual Property (IP) Trader]]|[[Human Distributor]]|
|[[Landlord]]|[[Physical Landlord]]|[[Financial Landlord]]|[[Intellectual Landlord]]|[[Contractor]]|
|[[Broker]]|[[Physical broker]]|[[Financial broker]]|[[Intellectual property (IP) broker]]|[[Human Resources (HR) broker]]|
Sat, 05 Nov 2011 13:13:31 GMT
Sat, 05 Nov 2011 13:13:31 GMT