The differentiating value is the net benefit your product or service delivers to customers over a competitive offering. Differentiation can be negative (your offering is priced higher expensive) of positive (your offering is priced lower) with respect to a competitive baseline.
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marketing_public
created
Sun, 04 Dec 2011 19:09:04 GMT
creator
dirkjan
modified
Sun, 04 Dec 2011 19:09:04 GMT
modifier
dirkjan
creator
dirkjan