The concept of [[Derived Demand]] which states that the demand for a product or service follows from the demand of the product or service or //their// customers:

<<image /static/files/MBI/Module%2011/DerivedDemand.png width:600>>
bag
marketing_public
created
Fri, 24 Dec 2010 18:10:56 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 18:10:56 GMT
modifier
dirkjan
tags
M11
Marketing Strategy and Organization: Building Sustainable Business
Term
creator
dirkjan