DMU stands for Decision Making Unit: it includes all people involved in making a decision and can include: initiators, influencers, gatekeepers, deciders, buyers, users, etc.

See [[Decision Making Unit (DMU)]]@sales
bag
mbi_public
created
Fri, 09 Dec 2011 11:00:53 GMT
creator
dirkjan
modified
Fri, 09 Dec 2011 11:00:53 GMT
modifier
dirkjan
tags
Term
creator
dirkjan