The customer value life cycle looks at the complete lifetime of the first contact with a customer to the last. Sales management focuses on making ''//the first sale//''. Account management looks at the whole.

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marketing_public
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Sat, 15 Jan 2011 13:10:19 GMT
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dirkjan
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Sat, 15 Jan 2011 13:10:19 GMT
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dirkjan
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M11
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creator
dirkjan