In a customer intimacy strategy the following aspects are important:

* A strong [[Brand]] is going to be important. [[Brand Contact Points]] will need to be carefully defined.
* A customer needs to be explained that [[Switching costs]] are high.
bag
marketing_public
created
Sat, 15 Jan 2011 11:25:59 GMT
creator
dirkjan
modified
Sat, 15 Jan 2011 11:25:59 GMT
modifier
dirkjan
tags
M11
Session
Strategy
Term
creator
dirkjan