* [[Customer Value Proposition - Moenaert]]
* [[Customer Value Proposition - Jelassi]]

See also [[these|/static/files/MBI/Module%2016/Value%20Proposition%20(1).pdf]] lecture notes on selling the value proposition and [[this|/static/files/MBI/Module%2016/Value%20Messaging%20(3).pdf]] file on value messaging (or read the book [[Made to Stick: Why Some Ideas Survive and Others Die]]).
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mbi_public
created
Fri, 23 Sep 2011 19:12:44 GMT
creator
dirkjan
modified
Fri, 23 Sep 2011 19:12:44 GMT
modifier
dirkjan
tags
M11
M8
Term
creator
dirkjan