Customer process mapping is looking at the different activity cycles of the customer and identify opportunities for your company to generate value. the example below focus on products in use but of course the competitive advantage can be created in all phases of the activity cycle of your customer.

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mbi_public
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Sun, 09 Jan 2011 14:02:38 GMT
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dirkjan
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Sun, 09 Jan 2011 14:02:38 GMT
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dirkjan
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M11-S1 - Reading - Marketing Strategy and Organization - Chapter 6 - Shaping the future
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dirkjan