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|[[Customer Creation]]|||||||h
|''Get Ready''|[[Market Type Questionnaire]]|[[Choose Market Type|[[Choose 1st year objectives]]|
|''Position''|[[Select PR Agency]]|[[Positioning Audits]]|[[Match positioning to Market Type]]|
|''Launch''|[[Select Launch Type]]|[[Select Customer Audiences]]|[[Select the messengers]]|[[Craft the messages]]|[[Understand the Message Context]]|[[Understand the Media]]|
|''Create Demand''|[[Select Demand Creation Strategy]]|[[Agree on Demand Creation Measurements]]|[[Iterate or Exit Customer Creation]]|

Part of: [[Customer Development Checklist]]
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mbi_public
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Sun, 14 Nov 2010 20:03:21 GMT
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dirkjan
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Sun, 14 Nov 2010 20:03:21 GMT
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dirkjan
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dirkjan