!URL http://lazenbybrown.com/branding/ !Description Contact Points is a strategic branding process developed by LazenbyBrown. It positions your brand at the forefront of your customers’ minds, inspiring loyalty and affection for your business and what it offers. Approach. Contact Points are where your company and your customers meet, communicate and do business. The day-to-day life of every business presents a long list of instances where these contact points can be improved to deliver a more engaging experience for your audience and a brand elevating opportunity for your business. Creative thinking is the cornerstone and we explore every conceivable opportunity to present your brand more positively. Our approach is simple, but incredibly effective; look for every instance where your brand interacts with your customers’ world and set about improving it with applied creativity. The Contact Points process is more than designing a new brochure, website, logo, or other marketing material. It’s about thinking creatively and developing innovative new ways for your business to engage with your customers. The clever bit. Each one of us has a preference for how we like to receive information. Some of us are receptive to visual stimulus, or written, or experiential engagement. The Contact Point process considers all of these different human ‘intelligences’ to ensure your brand communication has them covered. The benefit is your entire marketing effort works harder and appeals to a much broader customer base. Results led. The process is results driven and the sole intention is to increase the bottom line. Otherwise what’s the point? A bespoke strategy and written vision is developed that will be your route map to achieve goals and hit targets that are set at the beginning of the Contact Points process.