A compelling event is a reason to act. It has a defined date and is a direct response to a business pressure. The compelling event (or lack of one) for a particular project or opportunity might just be most insightful piece of information about its likelihood of success.
bag
sales_public
created
Fri, 09 Dec 2011 08:50:09 GMT
creator
dirkjan
modified
Fri, 09 Dec 2011 08:50:09 GMT
modifier
dirkjan
tags
M20
Term
creator
dirkjan