<<formTiddler [[NewBookTemplate]]>><data>{"Author":"Adam M. Brandenburger","Title":"Co-opetition","ReadingCompleted":true,"Rating":"****"}</data>
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''Summary''
The authors identify five basic elements of game theory:
* ''P''layers
* ''A''dded values
* ''R''ules
* ''T''actics
* ''S''cope
The main claim of the book is that the traditional metaphore of 'war' for businesses may be wrong. Companies are
* Complementors in creating markets
* Competitors in dividing up markets
Furthermore there are both win-win and win-lose elements in relationships with:
* Customers
* Suppliers
* Complementors
* Competitors
Depending on the situation (or 'game') the tradional black and white boundaries turn out to be 'grey'. Your customer can be friend or foe, depending on how well he is able to negotiate a good price. Your competitor may create markets for which you would not have the bandwith yourselve. A friendly supplier may turn out to become a competitor. One of the best examples in the book which has multiple applications for illustrating how easily purchasing power can shift is [[Adam's Card Game]]. The game illustrates what each player's contribution or [[Added Value]] is.
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mbi_public
created
Sun, 12 Jun 2011 19:35:30 GMT
creator
dirkjan
modified
Sun, 12 Jun 2011 19:35:30 GMT
modifier
dirkjan
tags
Book
creator
dirkjan