Channel partnering creates opportunities for companies to concentrate their activities to lesser core competencies. However, there are a few risks:
# //Risk of inconsistency//
## The customer expects a consistent offering. When a supplier join forces it becomes more difficult to offer a consistent [[Customer Value Proposition]]
# //Risk of competence leakage//
## The interactions between personel of the partner and the company may result in competence leakages.
# //Risk of appropriability loss//
## An important question is whether the manufacturer or the distributor owns the end customer?

<<image /static/files/MBI/Module%2011/channelpartnering.png width:600>>
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marketing_public
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Sun, 06 Feb 2011 21:39:35 GMT
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dirkjan
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Sun, 06 Feb 2011 21:39:35 GMT
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dirkjan
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M11
M11-S1 - Reading - Marketing Strategy and Organization - Chapter 5 - A Concept of the future
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creator
dirkjan