!URL
http://mootee.typepad.com/innovation_playground/2010/03/can-you-tell-the-differences-between-customer-archetype-customer-personas-and-customer-segmentation.html

!Description
Customer archetype is created from a body of anecdotal material either through direct or indirect data and it is based on cultural constructs. Customer archetypes are constructs of shared meanings that encapsulate and articulate social understandings. They are used to organize narrative that comes out from hard and soft data so we can find meaningful analogies to a situation or bringing a customer story to life.
bag
marketing_public
created
Mon, 05 Dec 2011 16:24:22 GMT
creator
dirkjan
modified
Mon, 05 Dec 2011 16:24:22 GMT
modifier
dirkjan
tags
bookmark
customer archetypes
design
marketing
persona
creator
dirkjan