The business model canvas is described in the highly recommended book [[Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers]]. A rough overview of the canvas is depicted below and can the original can be downloaded [[here|/static/files/MBI/business_model_canvas_poster-1.pdf]]. Read more about the canvas at http://www.businessmodelgeneration.com 


The three main groups on the canvas are:
* [[Internal activities of a business model]]
** [[Partner network]]
** [[Key activities]]
** [[Key resources]]
* [[External activities of a business model]]
** [[Customer segments]]
** [[Customer relationship]]
** [[Distribution channels]]
* [[Value assessments]]
** [[Value Proposition]]
** [[Revenue Streams]]
** [[Cost Structure]]
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<img src="/static/files/MBI/Module%208/businessmodelcanvas.PNG" width=600>
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<<image /static/files/MBI/businessmodel%20visualisations.jpg width:500>>

<<tiddler [[Alexander Osterwalder on Business Model Generation]]>>
bag
mbi_public
created
Fri, 27 Jul 2012 17:38:40 GMT
creator
dirkjan
modified
Fri, 27 Jul 2012 17:38:40 GMT
modifier
dirkjan
tags
Business
M8
Model
Modeling
creator
dirkjan