A brand contact point is each instance of a mention of your company in any communication. The sum of all brands. Contact Points are where your company and your customers meet, communicate and do business. The day-to-day life of every business presents a long list of instances where these contact points can be improved to deliver a more engaging experience for your audience and a brand elevating opportunity for your business.


See: http://lazenbybrown.com/branding/
bag
marketing_public
created
Sat, 15 Jan 2011 11:23:54 GMT
creator
dirkjan
modified
Sat, 15 Jan 2011 11:23:54 GMT
modifier
dirkjan
tags
M11
Term
creator
dirkjan