In the [[Lifestyle Segmentation]] framework defined by gfk roper four basic value drivers are identified:
* Need have: Materialism / People orient on //price//
* Need be: Post-materialism / People orient on //quality//
* Need for passion:  Hedonism / People orient on //pleasure//
* Need for security: Peace / People orient on //security//

<<image /static/files/MBI/Module%2011/consumervaluedrivers.png width:600>>

bag
marketing_public
created
Fri, 24 Dec 2010 18:45:34 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 18:45:34 GMT
modifier
dirkjan
tags
M11
Marketing Strategy and Organization: Building Sustainable Business
Term
creator
dirkjan