Appropriability adresses the issue of which party should acquire the economic rent of an activity. It refers to the quality of being imitable or reproducible. Some skills (called slippery or sticky knowledge) are so much ingrained in a particular organizational culture that they cannot be easily (if at all) extracted and replanted elsewhere in a meaningful way. They have 'weak appropriability.'

See: [[M11-S1 - Reading - Marketing Strategy and Organization - Chapter 4 - Strategic Ambition]]
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marketing_public
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Sun, 02 Jan 2011 18:32:51 GMT
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dirkjan
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Sun, 02 Jan 2011 18:32:51 GMT
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dirkjan
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M11
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dirkjan