!Object of play
Most of us are familiar with brainstorming—a method by which a group generates as many ideas around a topic as possible in a limited amount of time. Brainstorming works to get a high quantity of information on the table. But it begs the follow-up question of how to gather meaning from all the data. Using a simple Afnity Diagram technique can help us discover embedded patterns (and sometimes break old patterns) of thinking by sorting and clustering language-based information into relationships. It can also give us a sense of where most people’s thinking is focused. Use an afnity diagram when you want to fnd categories and meta-categories within a cluster of ideas and when you want to see which ideas are most common within the group. 
!Number of players
Up to 20
!Duration of play
Depends on the number of players, but a maximum of 1.5 hours
!How to play
1. On a sheet of fip-chart paper, write a question the players will respond to along with a visual that complements it. Conduct this game only when you have a question for the players that you know will generate at least 20 pieces of information to sort.
2. Ask each player to take 10 minutes to generate sticky notes in response to the question. Use index cards on a table if you have a group of four or less. Conduct this part of the process silently. 
3. Collect the ideas from the group and post them on a fat working surface visible to everyone. It should end up resembling the following figure.
4. Based on guidance from the players, sort the ideas into columns (or clusters) based on relationships. Involve the group in the process as much as possible. Have the players approach the wall to post their notes—it saves time—and allow them to do 
an initial, general sorting in columns or clusters. 
5. Create a sticky-note “parking lot” close to the display for ideas that don’t appear to fall into a natural category. Redundancy in ideas is OK; don’t discard sticky notes because they’re already represented. It’s helpful to leave repeated ideas posted since 
it indicates to the group how many people are thinking the same thing. At this stage, ask the players to try to avoid searching for higher categories and simply to focus on grouping the information based on the afinities.
6. Once the content is sorted, ask the group to suggest categories that represent the 
columns you’ve created and write the categories they agree on at the top of the column (or near a cluster if you chose a cluster rather than a column display). Don’t let the players spend an inordinate amount of time agreeing on a name for a category. 
If there’s disagreement over “Facilities” versus “Infrastructure,” write them both. If the players produce categories that are signifcantly diferent, pay attention to which category gets the most approval from the group and write that one. Your visual may 
end up looking like the one below:
<<image /static/files/Softskills/Gamestorming/AffinityMap.png width:500>>
The value of the Afinity Diagram game increases when two conditions are met. Te first is that the players generate multiple data points, ideally with good information. Te second relates to the quality of the sorting. Te cleaner the players’ insights when they form 
relationships within the content, the better the categories will be. 
Fun, optional activity: Run through the Afnity Diagram game once, complete with categorizations. Ten ask the group to reshufle the sticky notes and recombine the ideas based on afnities they didn’t notice in the first round. 
Sometimes afnities within content are crystal clear, so the sorting becomes less pivotal, but when those relationships are more nuanced, it’s more important that the sorting process is done well. In a situation in which there are many ways to afnitize information, assume a stronger facilitative role. Ask questions about the columns or clusters to clarify the group’s thinking and steer them toward an appropriate number of categories. If there are too many, the data gets watered down. If there are too few, the analysis gets watered down. Help the players find the sweet spot.

//The afinity diagram was devised by Jiro Kawakita in the 1960s. It is also referred to as the KJ Method//

From the book: [[Gamestorming - A Playbook for innovators, Rulebreakers and Changemakers]]
Mon, 20 Dec 2010 11:23:34 GMT
Mon, 20 Dec 2010 11:23:34 GMT