The Abell Framework defines a business along three dimensions, the customer groups the business serves, the functions its offering to fullfil the customers needs and the technologies are deployed to realise these functions. It can be summarized into three questions:
# Who do we serve?
## Define [[Customer segments]]
# What do we offer?
## Define [[Value Proposition]]
# How do we do that?
## Define [[Business Model]]
bag
marketing_public
created
Fri, 24 Dec 2010 17:43:33 GMT
creator
dirkjan
modified
Fri, 24 Dec 2010 17:43:33 GMT
modifier
dirkjan
tags
M11
Model
Term
creator
dirkjan